Facial Cosmetic Surgery on the Rise: A Look at Facelifts and Rhinoplasty

Facial cosmetic surgery has become one of the most sought-after categories in aesthetic medicine, offering people the opportunity to enhance symmetry, restore youthfulness, and boost self-confidence. From deep-plane facelifts to precise rhinoplasty procedures, millions of individuals are choosing to alter or refine their appearance in ways that were once only available to the elite. But where are people getting these procedures done, and how do the trends compare across different countries?

Facelifts: A Modern Approach to Turning Back Time

A facelift, or rhytidectomy, is a surgical procedure designed to lift and tighten sagging skin, smooth deep folds, and restore youthful contours to the face and neck. This procedure has evolved dramatically over the past two decades. Over 131,000 facelifts were performed in the U.S. in 2016 alone, marking a 4 percent increase from the previous year. Mini-facelifts, which are less invasive with shorter recovery times, grew by 17 percent in the same period according to the American Society of Plastic Surgeons. The organization keeps track of the stats.

The deep-plane facelift has become especially popular for its ability to reposition deeper facial tissues rather than simply tightening the skin. This leads to more natural-looking and longer-lasting results.

Rhinoplasty: Blending Form and Function

Rhinoplasty, commonly known as a nose job, is one of the most frequently performed facial surgeries in the world. It can reshape the nose for aesthetic improvement or correct functional issues like breathing difficulties.

According to RealSelf, the average cost of rhinoplasty in the U.S. is approximately $11,200, with a typical price range from $4,150 to $23,000. Revision rhinoplasties, which are more complex, often exceed $30,000. Non-surgical alternatives like liquid rhinoplasty, which uses fillers to reshape the nose without surgery, average around $1,290, with prices between $495 and $2,850.

Globally, rhinoplasty is booming. The market was valued at about USD 4.9 billion in 2021 and is projected to reach nearly nine billion (USD) by 2030, with a compound annual growth rate (CAGR) of around 7 percent according to Market Research Future.

Where Are People Getting It Done?

The United States remains a global epicenter of aesthetic surgery, performing nearly 19 percent of all procedures worldwide. In 2022, Americans underwent approximately 350,000 rhinoplasties, a 22 percent increase from the previous year according to a ISAPS Global Survey. Cities like Miami Beach, Los Angeles, Las Vegas, and New York City are popular destinations due to their concentration of experienced surgeons, innovative techniques, and aesthetic-focused culture. These areas are also hotspots for deep-plane facelifts and ultrasonic rhinoplasty, which improve precision and reduce recovery time.

Prices in the U.S. vary widely. For example, rhinoplasty in New York City can cost around $12,300, while similar procedures in states like Michigan may cost closer to $6,200.

Meanwhile, Canada’s cosmetic surgery market is growing steadily. The Canadian rhinoplasty market was valued at about $208 million (USD) in 2022 and is expected to more than double by 2030, with a CAGR of approximately 10.2 percent (Fortune Business Insights). In cities like Montreal, Toronto, Vancouver, Halifax, and Calgary, top-quality clinics and highly trained surgeons are drawing patients looking for cutting-edge techniques. These procedures are not covered by public health insurance unless medically necessary, so all facial cosmetic work is paid out-of-pocket. Some of the top facial plastic surgeons are in Montreal where you can find highly experienced professionals performing the latest techniques. As time goes on, most Canadians are not too far from their fair share of qualified professionals.

Typical rhinoplasty costs in Canada range from $6,000 to $20,000 (CDN), with most major cities falling between $7,500 and $10,000 (CDN). The national average is about $6,700 (CDN), according to Bookimed. Despite growing local availability, some Canadians still travel to the U.S. for access to certain surgeons or specific technologies.

What’s driving the demand?

Several trends are fueling this global boom in facial cosmetic surgery. Social media and selfie culture have created new standards of facial harmony, prompting people to seek enhanced or more balanced features. Technological innovations such as ultrasonic rhinoplasty, 3D facial imaging, and more refined anesthesia methods are making procedures safer, faster, and more effective. Financing options and payment plans have also made surgery more accessible to a wider demographic.

Conclusion

Whether it's for a sharper jawline, a refined nose, or a more refreshed and lifted appearance, facial cosmetic surgery is no longer just for celebrities. Facelifts and rhinoplasties are now widely sought-after by people looking to take control of their appearance with lasting, natural-looking results. With expert surgeons and advanced technology now available in major cities across North America and beyond, this beauty trend shows no signs of slowing down.